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First Choice Power Information

  • Company Headquarters- Houston, TX
  • Company Founded- 2001
  • Areas Served- TX

First Choice Power Summary

First Choice Power has been serving Texans for over 70 years. First Choice Power was founded in 2001 after they broke off from Texas-New Mexico Power to only serve residential customers in the state of Texas. In 2011, First Choice Power was acquired by Direct Energy, one of the largest independent retail energy providers in the US with over 6 million residential and business energy customers. Their mission is to put their customers first by offering the best electricity rates, ways to lower your energy bill and plans that are basic enough for all to understand.

First Choice Power Electricity Rates

First Choice Power helps residential energy customers in Texas take advantage of energy deregulation and their ability to switch energy providers. Here are the types of plans First Choice Power offers:

  • Fixed Rate Plans– First Choice Power offers fixed-rate plans to lock in a rate for an extended period of time. These rates may be subject to an enrollment fee and/or early termination fee.


  • Power-To-Go Plans– First Choice Power offers pre-paid electricity plans that require no deposit, credit check, and the convenience to pay as you wish.


  • No Contract Plans– First Choice Power offers a no-contract plan that gives you the freedom of month to month payments and the ability to switch rates at any time.


Want to Switch Texas Electricity Providers? makes it very easy to shop your current First Choice Power electricity rate with other retail energy providers in Texas. Simply type in your zip code below in our shop and compare tool and we provide you all the available rates for you. Our industry experts also provide you our “Top Pick” based on a number of cost-saving factors and our “Top Green” choice for those looking to Go Green.

Why Use

TRUST: Your safety and personal information is our top priority. We partner with security industry leaders to make sure your information is safe and protected at all times.

EASE: We went above and beyond to make switching as simple as possible. With just a few clicks you can lock in a lower rate in under 5 minutes.

RATES: Compare rates in your area any time you want and it’s 100% free! Simply type in your zip code and compare a variety of options instantly. Find one you like? Sign up today and lock in your new rate!

SELECTION: All of the providers listed on our site are industry leaders, licensed by your local Public Utility Commission. We partner with numerous retail energy providers to give you a wider selection and lower rates. Choose from dozens of plans plan options and incentives!