Lubbock deregulation has officially started and runs through February 15, 2024

Page Contents

Advertiser Disclosure: At, our number one goal is to help you make better energy decisions. We adhere to strict editorial guidelines, however this post may include references to products offered from our partners.

In a significant move for the Lone Star State, Lubbock, TX, has joined the ranks of cities embracing energy freedom through deregulation. The city’s recent integration into the Electric Reliability Council of Texas (ERCOT) marks a pivotal moment, opening up a realm of choices for its residents under the banner of “Lubbock deregulation.”

Understanding Deregulation

Electricity deregulation refers to the process where the electricity market opens up to multiple suppliers, breaking the monopoly of a single utility provider. This shift allows consumers to choose their electricity provider, akin to shopping for a phone plan or an internet service. Deregulation aims to foster competition, potentially leading to lower prices, innovative products, and improved customer service.

Lubbock's Journey to Deregulation

Lubbock's path to deregulation began years ago, with careful planning and discussions about the best approach for the city and its residents. The decision to join ERCOT was driven by the desire to provide Lubbock’s residents with the freedom to choose their energy provider and to take advantage of the competitive prices and innovative products available in a deregulated market.

Here's a brief timeline of Lubbock's journey to deregulation, from ERCOT application to implementation:

  • 2015 Lubbock Power & Light (LP&L) announces intent to join the Electric Reliability Council of Texas (ERCOT) and applies to do so.
  • March 2018 Lubbock Power & Light's (LP&L) application to join ERCOT is approved.
  • 2018-2021 Approval to join ERCOT marks the beginning of infrastructure updates to connect with the ERCOT system, a significant move for Lubbock as it is the first interconnection of its kind in the city’s history and the first in the state in 25 years.
  • Memorial Day 2021 The first migration of customers (approximately 70% of the total) to ERCOT occurs. This initial transition sees an average outage time per customer of 16 minutes, indicating the scale of the operation and the technical considerations involved in such a significant switch.
  • 2022 LP&L launches campaign to educate consumers about energy deregulation while issuing RFP for retail providers to join Lubbock's energy market.
  • December 9-11, 2023 LP&L completes the connection of the remaining 30% of its system to ERCOT. This finalizes over eight years of work and represents the largest migration of electrical load in the history of Texas. The migration is reported to be seamless, with minimal customer outage time.
  • January 4 – February 15, 2024 Retail electric competition begins. Lubbock residents are able to choose their own electric plan, much like how one might shop for cell phone or internet plans. This allows customers to compare pricing, types of fuel resources, and overall contract terms. LP&L’s role transitions to maintaining the electric infrastructure that delivers electricity to customers’ homes. LP&L also holds shopping fairs so consumers can learn about new electric providers.
  • March 4, 2024 The transition to the retail electricity market should be complete. Also, during this month, Lubbock residents should receive their final electricity bill from LP&L.

For the residents of Lubbock, deregulation means empowerment. They now have the liberty to select an electricity plan that best fits their lifestyle and budget. This choice extends beyond just prices; it includes considerations like renewable energy options, customer service quality, and plan flexibility.

Benefits of Deregulation

1. Competitive Pricing

With multiple providers vying for customers, this gives residents more control over their electricity choices. This results in more competitive pricing, better customer service, and potentially lowering your electricity bill.

2. Customized Plans

Residents can choose plans that align with their consumption patterns and preferences, including green energy options. Some providers offer perks like free EV charging and add-ons like home protection plans.

3. Innovative Services

Competition encourages providers to innovate, offering services to streamline your life. Options like energy usage tracking, smart home compatibility, and home protection plans are common add-ons you can elect upon enrollment.

Available Electricity Plans

After deregulation, Lubbock residents can now explore various plans, including fixed-rate, variable-rate, and indexed plans. Fixed-rate plans lock in a price for a set term, providing stability in costs. Variable-rate plans, on the other hand, fluctuate with the market, offering flexibility but less predictability. Indexed plans are tied to a specific index, like the price of natural gas, and change accordingly.

FAQ’s about Lubbock Electricity Deregulation

When can I choose my electricity provider in Lubbock?

Lubbock will open electricity choice to residents on January 5, 2024, and run through February 15, 2024. You will be assigned to a Default Retail Electricity Provider at a market variable rate if you do not choose an electricity provider between the enrollment window. Your electricity transitions to your new provider on your meter read date between March 4 and April 4, 2024

Can I opt out of electricity deregulation in Lubbock?

No. All electric meters in LP&L territory have transitioned to the deregulated market. You will be assigned to the Default Retail Electricity Provider (DREP) if you do not choose an electricity supplier during the enrollment period. DREP rates are typically the highest in the market, so it is best to shop and enroll with a Retail Electric Provider (REP).

How do I find the cheapest electricity plan in Lubbock?

You can find the cheapest electricity plan for your Lubbock home or business by shopping online. offers fixed rate electricity plans with reputable suppliers so rest assured you are getting competitive rates and reliable service.

Why are there three rates shown for Lubbock electricity plans?

The Public Utility Commission of Texas (PUCT) requires rates to be advertised based on 500, 1000, or 2000 kWh monthly usage. Always refer to the Electricity Facts Label affixed to the plan summary found in our electricity marketplace.

For the most accurate rates, be sure to shop based on your home's actual monthly usage to find the best plan. Grab your most recent bill to get these numbers and plug them into our personalized usage calculator.

How do businesses shop for commercial electricity rates in Lubbock?

Deregulation for Lubbock business owners is no different. The time frame to select an electricity supplier is between January 5 and February 15, 2024. You'll be able to lock in a fixed electricity rate plan to help with your budgeting.

The process may seem overwhelming, but our business electricity marketplace is designed to get you the most accurate rate based on your usage. For businesses that spend over $15,000 monthly or have more than five accounts, please contact an energy advisor at (888) 574-4463.

How Can Help

Navigating the new landscape of electricity providers can be daunting. emerges as a valuable resource for Lubbock residents. Our marketplace simplifies comparing and securing a new electricity provider, offering clear, concise information and user-friendly tools. Additionally, we have resources explicitly compiled for Texans including a full analysis of the Best Texas Electricity Providers. Residents can compare rates, read provider reviews, and even find electricity plans for businesses with specific features like renewable energy.

The era of “Lubbock deregulation” heralds a time of enhanced choice and potential savings for its residents. By embracing the opportunities presented by joining ERCOT and the deregulated electricity market, Lubbock is setting a precedent for consumer empowerment and energy innovation. Residents now have the tools and freedom to make informed choices about their electricity, aligning with their financial goals and values.