Texas electricity provider Direct Energy announced on September 4 that it had launched New Leaf Energy, an offshoot of the company that will offer 100 percent renewable energy from wind turbines.

The introduction of New Leaf Energy will add yet another option for customers to choose from when selecting a retail energy provider. The company’s services will feature a variety of plans that will be available to residential customers in Houston, Dallas, Corpus Christi and other municipalities.

“New Leaf Energy is committed to renewing the future, one household at a time,” said Rob Comstock, senior vice president at Direct Energy. “It meets one of the industry’s highest standards by sourcing only 100 percent Green-e Certified renewable wind energy, at rates designed to make renewable energy easily accessible for consumers.”

Comstock added that when customers choose New Leaf for their electricity, they show electricity producers that renewable energy sources are viable electricity options that can help stabilize Texas’ shaky electric grid.

Since implementing energy deregulation laws in 2002, Texas electric customers have experienced stable electricity rates, and surveys have shown residents are increasingly happy with their retail energy providers.