Viridian Energy, which has made a name for itself selling affordable, green energy, was recently named as a finalist for the 2012 Direct Selling Association ETHOS Awards in the Rising Star category.

The retail energy provider is up for the award for its ability to give customers around the U.S. the opportunity to buy clean energy for less through direct selling. The Rising Star award specifically targets up-and-coming companies that use direct selling to accomplish a high standard of excellence.

"We are honored to be named a finalist in the DSA’s Rising Star category, this is a significant vote of confidence for Viridian by the Direct Selling Association," said Michael Fallquist, founder and CEO of Viridian Energy. "I am pleased Viridian has met the rigorous standards set forth necessary to achieve this distinction."

In only three years, Viridian has grown its revenues from $2.2 million in 2009 to more than $205.5 million in 2011, which it credits to its ability to sell green energy in the retail electricity market. The company recently started serving customers in Massachusetts, one of the many deregulated states Viridian has expanded into in recent years.