Texas' Direct Energy further pushed the envelope in the race to bring innovation to the power distribution industry by launching the country's first strictly natural gas energy option titled "blue energy," which will be available for residential energy customers.

True Blue Texas Plan, which has become an option thanks to the natural gas wells in Texas' famed King Ranch, allows residents to purchase electricity derived solely from natural gas.

"Blue energy is cleaner energy, affordable energy and a way to support the growing natural gas industry that is vital to Texas' economy," said Rob Comstock, general manager of Texas for Direct Energy. "As a Texas-based company we are proud to offer the first and only 100 percent, Texas-sourced natural gas product on the market. By selecting True Blue Texas, our customers are directly supporting Texas business."

The plan is touted to create jobs across the state and provide further evidence that a deregulated electricity market can generate new options for environmentally conscious customers.

Texas has seen one of the most successful ventures into a deregulated market anywhere in the country. In the 10 years since the laws were implemented, customers have reported increased satisfaction with their chosen energy providers