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The move will create more options than ever for residents to shop around for electricity rates and choose which plan best fits their lifestyles. The company will offer several plans that feature fixed and index products, which could be offered at lower rates than what Ohio Edison, Toledo Edison or Cleveland Electric currently charge.
"Ohio has a presence in competitive energy markets, with the supportive efforts of legislators and utility regulators," said Mike Senff, vice president of North American sales and marketing for Direct Energy Business. "We are committed to providing customers across North America with competitive Energy Choices and are thrilled to be extending our Ohio presence into the Ohio Edison territory."
The move into Ohio Edison's territory increased the company's Ohio footprint for retail energy service, and will greatly increase competition, in turn driving down prices.
Access to retail energy providers in Ohio first started in 2001, and in the first month, 97,622 customers switched energy companies. Since then, the number has continued to grow, creating huge opportunities for providers such as Dayton power and Light, Duke Energy and AEP.